IML PEOPLEMETER USED AT UK'S FIRST
ELECTION DEBATE
We are delighted to share with you that last night an IML
product, IML PeopleMeter, was used to track the opinions of voters
during the first live Leaders' Debate in the UK.
During the responses from Gordon Brown, David Cameron and
Nick Clegg last night, a select group of undecided voters were
given an IML Communicator keypad and asked to rate the performances
of the party leaders while the debate was in full flow.
IML PeopleMeter, also known as "The Worm," collates the opinions
of an audience, whether large or small, and displays them instantly
on-screen as a dynamic "worm graph." This allows the event
organizer to pin-point phrases and words that encourage a
particularly negative or positive response, and ultimately,
calculates the success of what is being presented.
IML PeopleMeter can be used at various types of events, from
product launches to large presentations and speeches. It has been
used to great acclaim for the election debates in Australia
recently, and was used during the 2009 party political
conferences.
The following link provides an overview of how IML PeopleMeter
was used:
http://news.bbc.co.uk/1/hi/uk_politics/8623984.stm
If you’d like more information about IML PeopleMeter, contact us
at 877 646 2455 or email info-us@imlworldwide.com